Bloomlife

Objective

Bloomlife offers innovative solutions for pregnant women to monitor contractions and access valuable analytics, promoting successful and healthy births. Despite their strong content production and customer education efforts through their Preg-U content, Bloomlife struggled to rank on page 1 of Google for high-traffic keywords due to a lack of topical authority.

Challenges

Operating for four years, Bloomlife experienced steady growth via traditional marketing and digital ads but missed out on the cost-effective benefits of organic search (SEO). They had never exceeded 2,000 new users from organic search in a single week. The primary hurdle was the absence of relevant backlinks from reputable sources, which impeded their ability to establish authority and achieve higher search rankings.

Strategy

We collaborated with Bloomlife to identify the quickest path to ROI using our proprietary campaign planning tools. Noticing that they ranked on pages 2 and 3 for several high-search-volume keywords, we pinpointed the lack of quality backlinks as the key issue. We launched a focused SEO campaign to acquire relevant backlinks through media outreach, leveraging our network of PR professionals to enhance Bloomlife's authority and search engine rankings.

Results

• 1,039% Increase in Organic Traffic
  • Bloomlife witnessed over a 1,000% increase in new users from Google organic search within nine months.
• Achieved Number 1 Rankings
  • Secured number 1 overall rankings for target keywords in less than six months, ahead of initial projections.
• 115 Page 1 Keyword Rankings
  • Attained page 1 rankings for 115 unique, highly searched keywords averaging over 1,000 searches per month.
• 12x Increase in Weekly Traffic
  • The peak number of new users from organic search in a single week was over 12 times higher than any previous week.
• 100%+ Increase in Organic Conversions
  • More than doubled total organic conversions, surpassing ROI goals with a continuous upward trend.

Conclusion

Our strategic SEO and backlink acquisition efforts dramatically transformed Bloomlife's online presence. By enhancing their topical authority and search engine rankings, we not only boosted their organic traffic but also significantly increased conversions. Bloomlife is now poised to expand their market leadership by targeting additional content categories and securing more top Google rankings.

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